Keisha Raymond
I design content for high-stakes financial products and create frameworks that help teams use AI without losing the human behind it.
Sometimes the most important content decision is questioning the brief. Research told us that our audience’s relationship with money was more complicated than the business assumed. I made the case for changing direction, and the content was stronger for it.
View projectA settings menu without rules becomes a mess. I built the rules based on UX principles, user research and a clear distinction between what users control and what they consume. The result: a system designers could use without asking a content designer every time.
View projectPeople don’t Google “estate settlement” on a good day. I wrote two of the most emotionally complex financial journeys in banking, designed to feel human first and helpful second. The wealth planning page grew its share of voice by 23% after launch.
View projectI started in telecom, landed in fintech and became the person teams call when content isn’t working and nobody can quite pinpoint why.
In financial services, words carry weight. I design content that helps people make confident decisions about their money. I create clear, compliant content that focuses on what people actually need to know.
AI is changing how content gets made. I build frameworks, prompt libraries and review processes that let teams move faster without losing the judgment that makes content trustworthy.
I stay curious about where content design is heading and bring that thinking back to my teams. Whether it’s a new AI workflow, a sharper campaign or a better content audit, if it works, I share it.
Money is personal, and investing can be intimidating. For someone just starting out, the space between those two feelings is where confidence is built or lost.
This framework blends content strategy, AI assistance and human judgment to meet investors where they are, not where a platform assumes they should be. The goal isn’t just clarity. It’s ease: the kind that leaves people feeling capable of making their own financial decisions, backed by thoughtful design.
Good work leaves something behind. This is mine: the processes, templates and thinking I’ve refined over years of content design in fintech. All of it is meant to be used, not just read.
This template came out of the Women in Wealth project, a moment when the research and the brief were pointing in opposite directions and I needed a structured way to make the case for changing direction. It’s been refined through every project since.
Open the PDFA visual flow for content designers working in Jira, covering every stage from brief to sign-off with relative estimations and ideal timelines for each task. Built to help new designers hit the ground running without guessing how long things should take.
Open the PDFHow I kick off every new piece of work. This template captures audience, intent, tone, regulatory considerations and success criteria before a single word gets written. It’s the difference between content that has a point and content that fills a space.
Open the PDFIcons only work when the words behind them do too. This guide covers how to write accessible text for icons in a financial product context, where clarity isn’t just good practice but a legal and ethical obligation. Each icon comes with its label and the rationale for the wording.
Open the PDFKeisha doesn’t just deliver great content. She builds the systems that keep you from having to start from scratch every time. The frameworks, templates and checklists she’s created have saved our team countless hours while keeping everything consistent across every touchpoint.
Keisha has a rare ability to walk into a room full of competing opinions and leave everyone aligned. She asks the questions nobody else thought to ask, and somehow makes the process feel effortless even when the work is anything but. Working with her made our team better, not just our content.
What sets Keisha apart is that she never takes a brief at face value. She digs until she finds what the content needs to do for the user. The Women in Wealth project is a perfect example. She saw what we couldn’t, made the case clearly and got us the result none of us would have reached without her.
These days I’m curious about what happens to good content design as AI takes centre stage. I’ve gathered a few insights along the way and would love to hear your take too.
