keisharaymond.com

Selected Work

Women in Wealth Content Strategy · Research · UX Writing

Sometimes, the most important content decision is questioning the brief. Research told us that our audience’s relationship with money was more complicated than the business assumed. I made the case for changing direction, and the content was stronger for it.

Settings Navigation System Information Architecture · Content Strategy · Research

A settings menu without rules becomes a mess. I built the rules based on UX principles, user research, and a clear distinction between what users control and what they consume. The result: a system designers could use without asking a content designer every time.

Content for the Moments That Matter Content Strategy · UX Writing · SEO

People don’t Google “estate settlement” on a good day. I wrote two of the most emotionally complex financial journeys in banking, designed to feel human first and helpful second. The wealth planning page grew its share of voice by 23% after launch.

What I bring

01.

Content that earns trust

In financial services, words carry weight. I design content that helps people make confident decisions about their money. I create clear, compliant content that focuses on what people actually need to know.

02.

Systems that scale

AI is changing how content gets made. I build frameworks, prompt libraries, and review processes that let teams move faster without losing the judgment that makes content trustworthy.

03.

Ideas worth sharing

I stay curious about where content design is heading and bring that thinking back to my teams. Whether it’s a new AI workflow, a sharper campaign, or a better content audit, if it works, I share it.

AI Guardrails for Investing Content

Money is personal, and investing can be intimidating. For someone just starting out, the space between those two feelings is where confidence is built or lost.

This framework blends content strategy, AI assistance, and human judgment to meet investors where they are—not where a platform assumes they should be. The goal isn’t just clarity; it’s ease. The kind that leaves people feeling capable of making their own financial decisions, backed by thoughtful design.

The Confident Investor Framework

From my practice

Good work leaves something behind. This is mine — the processes, templates, and thinking I’ve developed and refined over years of content design in fintech. Some of it started as a solution to a specific problem. Some of it grew out of watching the same gaps appear across different teams. All of it is meant to be used, not just read.

The Content Strategy Template

This template came directly out of the Women in Wealth project — a moment when the research and the brief were pointing in opposite directions, and I needed a structured way to make the case for changing direction. It’s been refined through every project since.

The UX Writing Process

A visual flow for content designers working in Jira — covering every stage from brief to sign-off, with relative estimations and ideal timelines for each task. Built to help new designers hit the ground running without guessing how long things should take.

The Content Brief Template

How I kick off every new piece of work. This template captures audience, intent, tone, regulatory considerations, and success criteria before a single word gets written. It’s the difference between content that has a point and content that fills a space.

Accessible Icon Writing Guide

Icons only work when the words behind them do too. This guide covers how to write accessible text for icons in a financial product context, where clarity isn’t just good practice but a legal and ethical obligation. For each icon, you will find the corresponding label and the rationale for the chosen wording.

Testimonials

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Keisha doesn’t just deliver great content. She builds the systems that keep you from having to start from scratch every time. The frameworks, templates, and checklists she’s created have saved our team countless hours while keeping everything consistent across every touchpoint.

Coaching Authority – Founder

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Keisha has a rare ability to walk into a room full of competing opinions and leave everyone aligned. She asks the questions nobody else thought to ask, and somehow makes the process feel effortless even when the work is anything but. Working with her made our team better — not just our content.

Product Manager, Financial Services

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What sets Keisha apart is that she never takes a brief at face value. She digs until she finds what the content needs to do for the user. The Women in Wealth project is a perfect example. She saw what we couldn’t, made the case clearly, and got us the result none of us would have reached without her.

UX Design Lead, Fintech